WORK

Market Your Ideas

We forge brand identities and digital experiences that command attention. Discover our portfolio of impactful campaigns.

Selected Works

Astana Resort

Hotel

A refined hospitality identity designed for a younger luxury audience.

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Hotel 2023

Astana Resort

Project Overview

Astana Resort approached ROXST to redefine their visual identity and physical touchpoints to appeal to a younger, luxury-conscious demographic without losing their heritage appeal.

Challenge

Bridging the gap between traditional luxury and modern experiential hospitality.

Deliverables

• Brand Identity
• Wayfinding System
• Digital Experience
• Social Media Direction

Results

+42%

Increase in direct bookings within the first quarter of launch.

Melbourne Coffee Co.

Food & Beverage

A coffee brand refresh built for retail, digital, and everyday culture.

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Food & Beverage 2024

Melbourne Coffee Co.

Project Overview

Melbourne Coffee Co. needed a sharper brand presence that could translate across retail packaging, social media, and in-store experience while preserving its independent coffee culture.

Challenge

Creating a brand system that felt premium but still approachable for daily coffee consumers.

Deliverables

• Visual Identity
• Packaging Design
• Social Media Campaign
• Retail Touchpoint Design

Results

3.2x

Campaign reach during the first six weeks.

Pisssha

Outfit

A bold retail campaign system for a youth-focused outfit brand.

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Outfit 2024

Pisssha

Project Overview

Pisssha partnered with ROXST to develop a visual campaign that positioned the brand as casual, expressive, and youth-driven across online and offline channels.

Challenge

Building a campaign identity that felt bold and memorable without losing product clarity.

Deliverables

• Campaign Art Direction
• Product Photography
• Social Media Assets
• Launch Content System

Results

+28%

Uplift in product page conversion.

Yamaha Urban Ride

Automotive

A dynamic automotive campaign for modern city riders.

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Automotive 2023

Yamaha Urban Ride

Project Overview

Yamaha Urban Ride needed a digital-first campaign to promote a new scooter line for young professionals navigating dense city mobility.

Challenge

Communicating speed, practicality, and lifestyle relevance in a crowded automotive market.

Deliverables

• Digital Campaign
• Landing Page Direction
• Motion Content
• Social Media Ads

Results

+56%

Increase in campaign engagement compared with the previous launch.